Czech Football Association extends Fortuna naming deal
Czech Football Association extends Fortuna naming deal
Czech
professional football competitions will bear the names FORTUNA:LIGA and FORTUNA:NATIONAL
LEAGUE respectively at least until 2024. Fortuna has been the general partner
of the highest competition since 2018, but its connection with elite football
in the Czech Republic goes back another two years earlier, when it has been
named the second highest competition since the 2016/17 season. The original
contract was dated to 2022, but the Czech League Football Association boasts an
extension of two more competition years. “We are extremely proud that the
general partner Fortuna is satisfied with our cooperation and we have agreed to
extend the contract to 2024, including further expansion of joint projects. It
is an important signal for professional football, which gives us the necessary guarantee
for a longer period in which we can focus on the conceptual management of the
two top football competitions,” reminded Dušan Svoboda, chairman of the Czech League
Football Association. These will continue in the spring. In the first rounds,
spectators at all league stadiums await nice beanies and fans can look forward
to a popular fanzone with a football shooting range at selected matches.
“During the past seasons and especially last year, when we first named the
highest competition in the country, we have gained a lot of experience that we
decided to take into consideration flexibly. The update is now more in line
with our wishes and needs. Last year we made 60 events for fans, gave them
gifts for 5 million Czech crowns and got valuable feedback for that. By
extending the contract for another two years, we have expanded the space to be
able to further develop our intentions,” said David Vaněk, CEO of Fortuna.
The new
agreement with the general partner also includes a joint commitment to the
further development of the VAR project. "Already in the rest of the actual
season, the fifth game in each league round will be under the supervision of
VAR, which we cover regardless of television at our own expense," promised
Dušan Svoboda, saying that the Czech League Football Association will provide
for such matches among other things normal streaming footage. "Based on
the memorandum with the Czech FA, we want to find a solution for the complete VAR
delegation to all FORTUNA:LEAGUE matches in the next season," Svoboda
added.
